I love this shade of red color. It looks very classy, very 50s. It is a nice cool shade that compliments many skin tones. My suggestions for pale skin tones is that make sure to add some blush to your cheeks so you don't look washed out. This lipstick last forever and I love that about it. It does not bleed out of of the lips line, like other red lipsticks do. It feels a little dry, but it does not dry my lips at all.
In my opinion, it is very low maintenance. It you are afraid of using red lipsticks, it would be a good idea to give this one a try and see how you like it.
By the way, Happy Mother's Day to all of you and for those you are not mothers yet, Happy Mother's Day to your moms from me ;)